— PROJECT NAME
NOW TV iOS App
UX // UI Design
2016 – 2017
NOW TV wanted me to create an example of a mobile homepage to help there customers quickly navigate and discover new TV Shows, Movies and upcoming Sports events.
Agile methodologies and The Double Diamond Framework guided me through the design process.
Depending on my role and the project, the size of the diamonds may vary. Meaning that there might be challenges or projects, in which we solely focus or emphasis on one part of the Double Diamond.
This process is not linear. In reality, you need to be prepared to be agile and go back and forth at any point.
I started by looking the existing app functionality and moved on to explorer and research what the global and local competition was doing at the time.
After evaluating ideas through wireframes and prototypes. We proceeded by experimenting with different UI styles and continued evaluating ideas through user testing to make sure we are on the right track.
Attribution and Data driven decisions behind every single element/component that has been used.
The user interface design and interaction design (animation) brought the user experience strategy to life