Emmanouil (Manos) Chatzidakis - Portfolio

NOW TV

iOS App

— PROJECT NAME

NOW TV iOS App


— ROLE

UX // UI Design


— DATE

2016 – 2017

NOW TV wanted me to create an example of a mobile homepage to help there customers quickly navigate and discover new TV Shows, Movies and upcoming Sports events.


METHOD

Agile methodologies and The Double Diamond Framework guided me through the design process.


Depending on my role and the project, the size of the diamonds may vary. Meaning that there might be challenges or projects, in which we solely focus or emphasis on one part of the Double Diamond.


This process is not linear. In reality, you need to be prepared to be agile and go back and forth at any point.


DISCOVER

I started by looking the existing app functionality and moved on to explorer and research what the global and local competition was doing at the time.

Current Layout of the NOW TV App – at the time.

Global and local competition at the time. See the Moodboard here

DEFINE 

A user experience strategy was defined and explored and refined through wireframes. Based on the approved structure key pages were wire-framed and iterated in response to outputs from user testing and in collaboration with the wider project team. 


IDEATION

After evaluating ideas through wireframes and prototypes. We proceeded by experimenting with different UI styles and continued evaluating ideas through user testing to make sure we are on the right track.

DESIGN

Attribution and Data driven decisions behind every single element/component that has been used. 

ANIMATE

The user interface design and interaction design (animation) brought the user experience strategy to life

Animated prototype

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THE SLIDE SHARE PRESENTATION


THANK YOU FOR YOUR TIME