The main goal was set to design an outstanding Brand Identity, which would correlate with the Jewellery industry. The intention was to reflect uniqueness and elegance. The core of the Logo mark was brainstormed and the 4 significant elements were included into the Logo-marks development: the letters Z, H, C as well as the Cross. All four elements were creatively integrated into the logo-mark, thus fulfilling the Logo providing the brand potential for further growth and recognition.
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